What to look for in a restaurant location

Looking for a general contractor in Edmonton to build your restaurant? If so, Tri-Stad Construction has erected more than one successful eatery here in the Big E. But before you break ground, you need to ensure that you’ve chosen the right location for your enterprise. Therefore, try to make sure your proposed location fulfills most, if not all, of the following criteria.

Be accessible

Accessibility means different things for different restaurants depending on their respective target market, business model, and hours of operation. In general though you want to be easy to get by car. This typically means being near one or more major highways and on a two way street. One exception to this rule might be for downtown locations serving lunch to business professionals. In this case accessibility by foot may be a bigger concern.

Be visible

Being easy to view by pedestrians and drivers is optimal as it keeps you top-of-mind for would-be clientele. This is not simply a matter of people being able to easily find you; it’s also a marketing strategy. Being near high-traffic areas is key for being visible.

Be near the people you want to serve

You should have a very clear idea of exactly who your target market is and position your restaurant accordingly. It makes no sense to begin commercial construction for a restaurant that caters to families next to a university. Instead, a family restaurant is likely to do best in an area near parks, schools and in close proximity to suburban developments.

Be near the competition… or not

Some restaurateurs may choose to purposely position themselves near a successful, similar type of eatery in the hopes of scooping up some of that business’ clientele. Alternatively, it may be wiser to steer clear of the competition altogether and place your concept in an area where it isn’t already being done. Whatever choice you make, it should be an informed one.

Be near retail support

It can be immensely helpful to be located near a grocery store, hardware store, or pharmacy. All of these can be useful resources at different times and under different circumstances.  

Additional considerations

There are a few other things you should consider. One of the most important is lot size. You want to make sure that not only will your restaurant itself be big enough to accommodate your guests, but that it also has sufficient room for parking. A few other points you may wish to consider are noise, the local crime rate, the average income of individuals in the area, and the population within a reasonable radius.

Choose a contractor with restaurant experience

While there are a number of commercial general contractors in Edmonton, only Tri-Stad Construction has substantial experience erecting successful restaurants in the area. Contact us today to discuss your project or with any questions. 

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